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The Herrmann Brain Dominance Instrument (HBDI™)

The Herrmann Brain Dominance Instrument (HBDI™) is an instrument that measures our preferred ways and modes of thinking and learning.


What is Whole Brain Thinking? 

 Often we hear the term “Oh he is really right brained”, the HBDI is all about whole brained thinking.

The HBDI works on the assumption that the brain has four distinct modes of thinking, based on four quadrants of the brain.

Research shows that the human brain is highly specialised. The research from Herrmann International shows that there are an equal number of people in all four basic groups.


The four quadrant whole brain model allows for sophisticated combinations that measure both intellectual and emotional preferences which influence thinking styles and learning styles.  


The HBDI draws on brain physiology research of Nobel prize-winning scientists like Roger Sperry -Michael Gazzaniga and neurologist Paul MacLean triune brain theory. It was developed by the late Ned Herrmann at General Electric using advanced brain scanning technology. The HBDI model has been validated by more than 60 doctoral theses and scientific study, and by the satisfaction of more than 300,000 participants.


Behavioural research suggests that the most effective people in any setting are those who understand themselves and those around them. This understanding of personal strengths and weaknesses, coupled with the ability to identify and understand the strengths and weaknesses of others, allows us to make better plans to achieve success in any situation.


By understanding the behavioural styles of your clients and potential clients you are in a much better position to give them the treatment and service they expect. Furthermore, knowing the behavioural styles of your employees, as an organisation, you are in a far better position to provide a harmonious and high performance workplace. 

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